Seat At The Table
Audible asked us to help develop the campaign for the release of Marcus Samuelsson and Jonathan Waxman's audible, original series Seat At The Table.
The Challenge
Audible asked us to help develop the campaign for the release of Marcus Samuelsson and Jonathan Waxman's audible, original series Seat At The Table.
The goal was to find a way to position Marcus and Johnathan as inviting hosts on a culinary audio experience that would take listeners through various iconic restaurants.
Aware of the various connotations that the name "Seat at the Table" can bring to mine, we wanted to make sure that we visually created a tone that felt inviting and approachable and clearly distinguished that this series was about the culinary experience with Marcus and Jonathan as your guides.
With this in mind, we want to develop a fun, inviting, playful, and surreal cover.
In developing the two different promo assets, we wanted to make sure that we created two distinct promos, one that was a little bit more direct in spelling out exactly what the series was about and another that was a little bit more aspirational about the ethos, mission, and culture that the series wanted to highlight.
Final Cover
The goal with our approach for the cover was the lean in on the surreal and visual represent the feeling of journey as you go on this immersive restaurant tour with Marcus and Jonathan.
We wanted it to feel inviting and memorable.
Website Takeover
App Landing Page
Storyboards: Kitchen Sink
In the kitchen sink, we wanted to position Marcus, talking to viewers directly about precisely what the series was and what was at the heart of the driving force behind it. Listing out the different restaurants in a way that felt energetic inviting, colorful, and wide-ranging
This spot was meant to not feel like you're typical restaurant, promo, or commercial instead of being slow and dramatic. It's fast. Pace quit talking and slightly in your face.
Kitchen Sink Spot
Storyboards: The Dish
With the dish, we wanted to highlight restaurant culture and create a clear feeling following the journey of food from the kitchen to the table. We needed to visually take viewers to different restaurants and environments, emphasizing the diverse range of cultures and culinary experiences that listeners would take part in the series.
This promo has a different build and energy than the kitchen, focusing more on organically transitioning between different environments while creating a subtle build toward a dynamic moment when the dish is placed in front of Marcus and Jonathan.
