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31 Days Of The Holidays
31 Days of the Holidays is Comedy Central’s biggest programming event of the year. We were asked to develop a campaign that would reach the broadest audience possible and centered around the cast of Reno 911 to also promote their film on Paramount +.
The Challenge
31 Days of the Holidays is Comedy Central’s biggest programming event of the year. We were asked to develop a campaign that would reach the broadest audience possible and centered around the cast of Reno 911 to also promote their film on Paramount +.
Our concept: “31 Days of Going Home for the Holidays.” Join Dangle, Raineesha, Jones, and Weigel of RENO 911 as they traverse America, on their way home for the holidays in a decked-out RV that barely goes over 10 miles an hour.
We’ll stay with the characters as they travel across the country, spread holiday cheer, and try not to kill each other!