Founding In Color

We were asked by Peacock and Revolt to help them develop season two of the series founding in color.

The challenge was to develop a completely different look, feel, and approach to capturing the different founders in a new, organic, and authentic way.

Also, helping add motion, design, and animation to the series, which helped elevate the textures, tones, and feelings of the series.

Our approach to capturing this three-part series was to make it feel fluid and conversational with subtle camera movement and engaging transitions that would flow between group conversations with the founders and individual one-on-ones with specific founders.

Overall, our approach was to create an engaging, powerful, and inspiring series. To achieve this, we ensured that the camera always had subtle movement and organic flow between the transitions to create an immersive experience as we flowed through a dynamic range of engaging conversations and moments with each of these founders.

You can watch season two of SoundInColor on Peacock.